90-Day Launch Plan for 3o7 as Artist + Producer

🎯 90-Day Launch Plan for 3o7 as Artist + Producer

Phase 1: Foundation & Setup (Days 1–30)

Goal: Lock in your identity, business structure, and workflow.

Week 1 – Artist Setup

• Pick your artist/producer name(s) (e.g. DJ_3o7 for shows, 3o7 Beats for production).
• Set up a dedicated email (ex: music@3o7pm.com).
• Create/clean your artist socials → Instagram / TikTok / YouTube / Spotify for Artists.
• Draft a short artist bio + brand look (royal blue / white / black palette).

Week 2 – Business + Legal

• Use your existing 3o7 Promotion & Management LLC to handle all artist income.
• Join or confirm with BMI (done) and add your producer alias to it.
• Create a DistroKid or UnitedMasters account for releasing music.
• Make accounts on Songtrust (publishing admin) and BeatStars or Shopify Beats Page.

Week 3 – Creative Workspace

• Organize your FL Studio folders and templates.
• Set up your sample library, drums, and favorite plug-ins.
• Create a “3o7 Beats 2025” master folder for sessions, stems, and final WAVs.

Week 4 – Skill + Sound Development

• Make 5–7 beats testing different genres you plan to target (hip-hop, house, R&B etc).
• Practice mixing/mastering; watch 1–2 YouTube tutorials daily.
• Record 1 rough vocal idea or hook to start shaping your sound.

Phase 2: Creation & Content (Weeks 5–8)

Goal: Build your first catalog and create shareable content.

Week 5 – Select Your First Release

• Pick your top 2 beats or songs.
• Export full versions + clean instrumentals.
• Test them live during gigs → see what crowds respond to.

Week 6 – Visual + Marketing Prep

• Design single cover art in Canva or Photoshop (match brand colors).
• Shoot short clips (beat-making, studio setup, performance snippets).
• Draft captions: “Produced by 3o7 – coming soon.”

Week 7 – Finalize Music

• Mix & master your first single professionally or through a trusted engineer.
• Register song with BMI + Songtrust.
• Upload to DistroKid/UnitedMasters (allow 2 weeks before release date).

Week 8 – Promotion Launch

• Announce release date on socials (+ countdown).
• Email or DM other DJs to preview and play your track.
• Schedule content:
• 1 beat-making clip
• 1 snippet of the song
• 1 behind-the-scenes post

Phase 3: Release & Monetize (Weeks 9–12)

Goal: Drop your first single + set up ongoing income streams.

Week 9 – Release Week

• Drop single on all platforms.
• Post launch video and add links to bio + website.
• Register your setlist with BMI when you perform it.

Week 10 – Analyze + Engage

• Watch analytics on Spotify for Artists.
• Share milestones (“1 k streams in a week 🔥”).
• Collect feedback from DJs, friends, and followers.

Week 11 – Expand Your Catalog

• Finish 3 new beats or 1 collab track.
• Upload older beats for lease on your Shopify/BeatStars store.
• Add tags & SEO keywords (genre, mood, tempo).

Week 12 – Growth & Next Drop

• Plan your next release (4–6 weeks out).
• Update your EPK with new song link + visuals.
• Reach out to local creators for collabs (video shoots, remixes, freestyles).

💵 Core Income Streams to Build

🧭 Optional Next Steps After 90 Days

• Drop your first EP (4–6 songs) by month 4–5.
• Pitch for Spotify playlists and sync placements.
• Offer exclusive beats for artists you DJ for.
• Host a “3o7 Live Beats” session on YouTube or Instagram to showcase your production.